Formats Unpacked | Hugh Garry | Substack

Formats Unpacked: Lofi Girl

How a beautifully crafted animated loop built a fanbase of 12 million subscribers on YouTube

May 11 •

Formats Unpacked: Married At First Sight Australia

How a reality show built accountability into the format

Apr 20 •

and

Formats Unpacked: Aria Code

How a format challenges the idea the opera belongs to a different time

Apr 6 •

Most Popular

Formats Unpacked: Wordle

Jan 12, 2022 • Hugh Garry

Formats Unpacked: The Rewatchables

Feb 24, 2022 • Hugh Garry

Formats Unpacked: Axios

Apr 27, 2022 • Hugh Garry

Formats Unpacked: Football Cliches

Mar 10, 2022 • Hugh Garry

Formats Unpacked: Billie Eilish - Same Interview One Year Apart

May 20, 2020 • Hugh Garry

New

Top

Community

Formats Unpacked: Brain Software Podcast

How a podcast about hypnosis uses wordplay and absurdity to keep listeners hooked

Mar 23 •

Formats Unpacked: Sports Brackets

How a sport format has been used to decide who is the best at everything

Mar 16 •

Formats Unpacked: Parody Adverts

How a local plumber used parody to capture the attention of millions

Mar 9 •

Formats Unpacked: Box One

How a beautifully designed story creates unforgettable and surprising moments

Feb 16 •

Formats Unpacked: Reasons to be Cheerful, Part 3

How a song format turns a traditional structure on it's head

Feb 9

Formats Unpacked: You Suck at Cooking

How a YouTube cookery format makes learning such fun

Jan 27 •

Formats Unpacked: Normal Gossip

How a format about gossip become the podcast everyone is talking about

Jan 19 •

Formats Unpacked

Formats Unpacked

Industry experts unpack one of their favourite formats.

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