Formats Unpacked

Home
Archive
About
Formats Unpacked: Financial Audio - Caleb Hammer
How a brutally honest YouTuber reinvented financial advice for Gen Z
 • 
Hugh Garry
1
Formats Unpacked: Boiler Room
How a format has built one of the most important archives in dance music
 • 
Hugh Garry
Formats Unpacked: The Merrily Watkins Mysteries
How a book series uses ambiguous endings to keep people coming back
 • 
Hugh Garry
Most Popular
View all
Formats Unpacked: Lofi Girl
 • Hugh Garry
10
Formats Unpacked: Wordle
 • Hugh Garry
Formats Unpacked: The Rewatchables
 • Hugh Garry
2
Formats Unpacked: Sample Breakdowns
 • Hugh Garry
3
Formats Unpacked: Axios
 • Hugh Garry
New
Top
Community
Formats Unpacked: Sample Breakdowns
How a music explainer format does a hell of a lot of explaining with very little
 • 
Hugh Garry
3
Formats Unpacked: Wired's 5 Levels
Why a video series about complex subjects has millions of fans
 • 
Hugh Garry
Formats Unpacked: The Michelin Guide
How a brilliant piece of content marketing has stayed at the top for 123 years
 • 
Hugh Garry
1
Formats Unpacked: Drawful
How a game format uses constraints to keep players laughing and returning
 • 
Hugh Garry
Formats Unpacked: Not A Newsletter
How a newsletter about newsletters decided to use a different format to most newsletters.
 • 
Matt Locke
1
Formats Unpacked: Is It Cake?
How a format uses a mixture of shock and satisfaction to deliver a new twist on the baking format
 • 
Hugh Garry
Formats Unpacked: Pre-flight Safety Demonstration Videos
How a format delivers a lot of important information in a short space of time
 • 
Hugh Garry
Formats Unpacked
Formats Unpacked
Industry experts unpack one of their favourite content formats.
Recommendations
View all 18
The New Fatherhood
The New Fatherhood
Kevin Maguire
The Power of Us
The Power of Us
Dominic Packer & Jay Van Bavel
Tone Knob
Tone Knob
Nick Parker
Substack Reads
Substack Reads
Substack
STRAT_SCRAPS
STRAT_SCRAPS
Alex Morris

Formats Unpacked

AboutArchiveRecommendationsSitemap
© 2023 Hugh Garry
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing