Formats Unpacked

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Formats Unpacked: Financial Audio - Caleb Hammer
How a brutally honest YouTuber reinvented financial advice for Gen Z
 • 
Hugh Garry
1
Formats Unpacked: Boiler Room
How a format has built one of the most important archives in dance music
 • 
Hugh Garry
Formats Unpacked: The Merrily Watkins Mysteries
How a book series uses ambiguous endings to keep people coming back
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Hugh Garry
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Formats Unpacked: Lofi Girl
 • Hugh Garry
10
Formats Unpacked: Wordle
 • Hugh Garry
Formats Unpacked: The Rewatchables
 • Hugh Garry
2
Formats Unpacked: Sample Breakdowns
 • Hugh Garry
3
Formats Unpacked: Axios
 • Hugh Garry
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Formats Unpacked: Sample Breakdowns
How a music explainer format does a hell of a lot of explaining with very little
 • 
Hugh Garry
3
Formats Unpacked: Wired's 5 Levels
Why a video series about complex subjects has millions of fans
 • 
Hugh Garry
Formats Unpacked: The Michelin Guide
How a brilliant piece of content marketing has stayed at the top for 123 years
 • 
Hugh Garry
1
Formats Unpacked: Drawful
How a game format uses constraints to keep players laughing and returning
 • 
Hugh Garry
Formats Unpacked: Not A Newsletter
How a newsletter about newsletters decided to use a different format to most newsletters.
 • 
Matt Locke
1
Formats Unpacked: Is It Cake?
How a format uses a mixture of shock and satisfaction to deliver a new twist on the baking format
 • 
Hugh Garry
Formats Unpacked: Pre-flight Safety Demonstration Videos
How a format delivers a lot of important information in a short space of time
 • 
Hugh Garry
Formats Unpacked
Formats Unpacked
Industry experts unpack one of their favourite content formats.
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Formats Unpacked

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