Formats Unpacked

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How a sport format has been used to decide who is the best at everything
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How a local plumber used parody to capture the attention of millions
How a podcast about hypnosis uses wordplay and absurdity to keep listeners hooked
How a beautifully designed story creates unforgettable and surprising moments

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How a song format turns a traditional structure on it's head
How a YouTube cookery format makes learning such fun
How a format about gossip become the podcast everyone is talking about
How a thought experiment became one of the biggest shows of the year
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How humour and structure ease us into the taboo
How a fan created format allows players to showcase their skills and personality
How a format's weirdness helps audiences feel part of a community
A format that helps you discover how others cope with stress
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Formats Unpacked

Industry experts unpack one of their favourite formats.
RecommendationsView all 10
Brands & Humour
Brands & Humour
Paddy Gilmore | Studio Gilmore
Internal Tech Emails
Internal Tech Emails
Internal Tech Emails
Tone Knob
Tone Knob
Nick Parker
The Power of Us
The Power of Us
Dominic Packer & Jay Van Bavel
Because we want to
Because we want to
Because we want to

Formats Unpacked

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