Formats Unpacked

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Formats Unpacked: Wired's 5 Levels
Why a video series about complex subjects has millions of fans
 • 
Hugh Garry
Formats Unpacked: The Michelin Guide
How a brilliant piece of content marketing has stayed at the top for 123 years
 • 
Hugh Garry
1
Formats Unpacked: Drawful
How a game format uses constraints to keep players laughing and returning
 • 
Hugh Garry
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Formats Unpacked: Lofi Girl
 • Hugh Garry
10
Formats Unpacked: Wordle
 • Hugh Garry
Formats Unpacked: The Rewatchables
 • Hugh Garry
2
Formats Unpacked: Axios
 • Hugh Garry
Formats Unpacked: Not A Newsletter
 • Matt Locke
1
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Formats Unpacked: Not A Newsletter
How a newsletter about newsletters decided to use a different format to most newsletters.
 • 
Matt Locke
1
Formats Unpacked: Is It Cake?
How a format uses a mixture of shock and satisfaction to deliver a new twist on the baking format
 • 
Hugh Garry
Formats Unpacked: Pre-flight Safety Demonstration Videos
How a format delivers a lot of important information in a short space of time
 • 
Hugh Garry
Formats Unpacked: I Think You Should Leave
How a predictably unpredictable format has built a massive and engaged fandom
 • 
Hugh Garry
2
Formats Unpacked: Lofi Girl
How a beautifully crafted animated loop built a fanbase of 12 million subscribers on YouTube
 • 
Hugh Garry
10
Formats Unpacked: Married At First Sight Australia
How a reality show built accountability into the format
 • 
Hugh Garry
 and 
Rob Alderson
Formats Unpacked: Aria Code
How a format challenges the idea the opera belongs to a different time
 • 
Hugh Garry
Formats Unpacked
Formats Unpacked
Industry experts unpack one of their favourite content formats.
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Formats Unpacked

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