Formats Unpacked

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Formats Unpacked: Soul Music
How a format about music uses human stories to move your heart and your feet
 • 
Hugh Garry

March 2024

Formats Unpacked: How I Built This
How an interview format uses storytelling to make entrepreneur interviews relatable
 • 
Hugh Garry
1
Formats Unpacked: Sesame Street
How a format changed children's TV forever
 • 
Hugh Garry

January 2024

Formats Unpacked: Brand Guidlines
How a format is used to ensure a brand's look and feel remains consistent
 • 
Hugh Garry
2
Formats Unpacked: The Lives They Lived
How a format uses visual design to connect readers in a visceral way
 • 
Hugh Garry
1

December 2023

Formats Unpacked: Financial Audio - Caleb Hammer
How a brutally honest YouTuber reinvented financial advice for Gen Z
 • 
Hugh Garry
1

November 2023

Formats Unpacked: Boiler Room
How a format has built one of the most important archives in dance music
 • 
Hugh Garry
2
Formats Unpacked: The Merrily Watkins Mysteries
How a book series uses ambiguous endings to keep people coming back
 • 
Hugh Garry

September 2023

Formats Unpacked: Sample Breakdowns
How a music explainer format does a hell of a lot of explaining with very little
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Hugh Garry
3
Formats Unpacked: Wired's 5 Levels
Why a video series about complex subjects has millions of fans
 • 
Hugh Garry
Formats Unpacked: The Michelin Guide
How a brilliant piece of content marketing has stayed at the top for 123 years
 • 
Hugh Garry
1

August 2023

Formats Unpacked: Drawful
How a game format uses constraints to keep players laughing and returning
 • 
Hugh Garry
© 2024 Hugh Garry
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