Archive - Formats Unpacked

New Top Discussion

How a news format used Smart Brevity to build a huge audience

Apr 27

How a gardener wrote a book in project management software so that people could edit their own versions

Apr 14

How to go viral by not trying to go viral

Apr 7

How a format made it to 11 seasons despite being described as 'a little one-trick'

Mar 16

How a podcast about football and language captured attention in a crowded market

Mar 10

How a roundtable discussion format uses categories in a smart way

Feb 24

How the most hyped ad event of the year can still, sometimes, cut through

Feb 16

How a comic book series became an international hit using a traditional TV structure.

Feb 9

How a format makes the little rituals of the rich and famous so fascinating

Feb 2

How a comedy sketch format built fans around spinoffs of its own spinoffs

Jan 26

How a simple game format captured the world's imagination in the first weeks 2022

Jan 12

How time is used as a format trick to give a story focus

Dec 9, 2021

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