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I use this all the time and think of it more as: sharing good first-person UGC stories which are visual, made for Instagram and in their own voice. Fun fact: we essentially created this format for Instagram on the @instagram account—all our posts were first-person, full text quotes with an image from their own account (so bit different to the profile pic). But when we helped HoNY get more exposure we felt it was essentially sharing a similar, very Instagrammy, format. Great post!

BTW I'd love to do one on Desert Island Discs if you haven't already!!

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