Formats Unpacked
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Formats Unpacked: Lofi Girl
How a beautifully crafted animated loop built a fanbase of 12 million subscribers on YouTube
May 11
•
Hugh Garry
58
11
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Formats Unpacked: Lofi Girl
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April 2023
Formats Unpacked: Married At First Sight Australia
How a reality show built accountability into the format
Apr 20
•
Hugh Garry
and
Rob Alderson
2
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Formats Unpacked: Married At First Sight Australia
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Formats Unpacked: Aria Code
How a format challenges the idea the opera belongs to a different time
Apr 6
•
Hugh Garry
2
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Formats Unpacked: Aria Code
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March 2023
Formats Unpacked: Brain Software Podcast
How a podcast about hypnosis uses wordplay and absurdity to keep listeners hooked
Mar 23
•
Hugh Garry
3
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Formats Unpacked: Brain Software Podcast
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Formats Unpacked: Sports Brackets
How a sport format has been used to decide who is the best at everything
Mar 16
•
Hugh Garry
4
2
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Formats Unpacked: Sports Brackets
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Formats Unpacked: Parody Adverts
How a local plumber used parody to capture the attention of millions
Mar 9
•
Hugh Garry
5
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Formats Unpacked: Parody Adverts
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February 2023
Formats Unpacked: Box One
How a beautifully designed story creates unforgettable and surprising moments
Feb 16
•
Hugh Garry
2
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Formats Unpacked: Box One
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Formats Unpacked: Reasons to be Cheerful, Part 3
How a song format turns a traditional structure on it's head
Feb 9
4
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Formats Unpacked: Reasons to be Cheerful, Part 3
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January 2023
Formats Unpacked: You Suck at Cooking
How a YouTube cookery format makes learning such fun
Jan 27
•
Hugh Garry
4
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Formats Unpacked: You Suck at Cooking
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Formats Unpacked: Normal Gossip
How a format about gossip become the podcast everyone is talking about
Jan 19
•
Hugh Garry
4
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Formats Unpacked: Normal Gossip
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Formats Unpacked: Traitors
How a thought experiment became one of the biggest shows of the year
Jan 12
•
Hugh Garry
8
1
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Formats Unpacked: Traitors
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Formats Unpacked: Where There's a Will There's a Wake
How humour and structure ease us into the taboo
Jan 5
5
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Formats Unpacked: Where There's a Will There's a Wake
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