Formats Unpacked

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Formats Unpacked: Lofi Girl
How a beautifully crafted animated loop built a fanbase of 12 million subscribers on YouTube
 • 
Hugh Garry
11
April 2023
Formats Unpacked: Married At First Sight Australia
How a reality show built accountability into the format
 • 
Hugh Garry
 and 
Rob Alderson
Formats Unpacked: Aria Code
How a format challenges the idea the opera belongs to a different time
 • 
Hugh Garry
March 2023
Formats Unpacked: Brain Software Podcast
How a podcast about hypnosis uses wordplay and absurdity to keep listeners hooked
 • 
Hugh Garry
Formats Unpacked: Sports Brackets
How a sport format has been used to decide who is the best at everything
 • 
Hugh Garry
2
Formats Unpacked: Parody Adverts
How a local plumber used parody to capture the attention of millions
 • 
Hugh Garry
February 2023
Formats Unpacked: Box One
How a beautifully designed story creates unforgettable and surprising moments
 • 
Hugh Garry
Formats Unpacked: Reasons to be Cheerful, Part 3
How a song format turns a traditional structure on it's head
January 2023
Formats Unpacked: You Suck at Cooking
How a YouTube cookery format makes learning such fun
 • 
Hugh Garry
Formats Unpacked: Normal Gossip
How a format about gossip become the podcast everyone is talking about
 • 
Hugh Garry
Formats Unpacked: Traitors
How a thought experiment became one of the biggest shows of the year
 • 
Hugh Garry
1
Formats Unpacked: Where There's a Will There's a Wake
How humour and structure ease us into the taboo
© 2023 Hugh Garry
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